We all have a favorite marketing campaign — whether it’s classics like Nike’s “Just Do It” and Apple’s “Think Different,” or new classics like Progressive’s “Don’t Turn Into Your Parents.”
However, we also have plenty of marketing campaigns we don’t like. We won’t get into those… 🙂
That said, most marketing campaigns aren’t “good” or “bad,” they’re simply “meh.” They fail to make a connection at all, and are just there to give us time for a snack run or bathroom break while watching the big game.
So what makes some marketing campaigns great and others, well, not so much? It’s way more than just “being clever” or “being memorable.”
Get the tips and tools you need need to create a great marketing campaign!
What’s a Marketing Campaign?
First things first: What is a marketing campaign?
Here’s the dictionary definition: Marketing campaigns are coordinated, strategic efforts that promote a specific company goal, product or service, and convince customers to make a purchase.
Okay, so that’s what marketing campaigns are…but what do they do? Easy; help brands raise awareness, connect with customers, and sell “stuff.”
A marketing campaign isn’t just a “good commercial” or a funny Twitter handle. It’s a strategic combination of tactics that work together under a common theme, and can include social media, email, SEO, print advertising, signage, television, radio, billboards, environmental graphics, direct mail and more.
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