In the last decade, Anya Sleezer has pulled together a team of smart, talented people to collaborate and find the heart of a business and its brand, and then share it with the world. They combine strategy, marketing, branding, SEO, social media, digital marketing to focus on the company’s “Rally Point” and drive profits.
Creating synergy by combining talent is just one of Levo’s secrets to success. Anya says you also have to create good relationships with your employees and clients, set short and long-term goals, be consistent and persevere.
“You can have the best idea in the world, but if you never make a plan and do something every day to get it done, all it will ever be is an idea,” said Anya Sleezer, founder of Levo.
As a creative person, Anya likes to think outside the box. She finds her inspiration by going to quiet, inspiring places and brainstorming ideas on paper. She builds on the ideas with research and talking to friends, colleagues and other people she respects to try out the ideas and leverage their expertise. Then, she makes a plan to bring the idea to life, with daily, weekly and monthly goals, and follows it.
She also says it’s critical to be organized. As the CEO of a large organization, she couldn’t use the traditional methods of managing projects. After some research, she found the web-based work management system, Asana.
“It’s been great for my business. I can manage different teams, assign tasks, check progress, make sure everyone’s on the same page, track all of the many projects going on at one time and more. It’s been a lifesaver.”
Being organized allows Anya to stay out of the weeds and focus on the big picture.
“I’m constantly looking at the business, how things are working, sales, services, and people, and pivoting direction as needed to keep things moving, thriving and profitable. Sometimes it can be easy to be complacent, get comfortable or remain stagnant. This can hurt your business, your people and your sales.”
