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There\u2019s an old saying: “Only take advice from someone who’s been where you want to go.<\/em>”<\/p>\n As a vegan-owned brand<\/a> ourselves, we strive to take that advice to heart \u2014 and now invite you to do the same.<\/p>\n Let\u2019s learn from a few of today\u2019s most successful vegan trendsetters \u2014 Miyoko Schinner (Miyoko\u2019s Creamery), Ethan Brown (Beyond Meat) and Eshchar Ben-Shitrit (Redefine Meat) \u2014 so you can level up your vegan food brand.<\/p>\n Miyoko Schinner<\/strong><\/p>\n Founder and CEO of Miyoko’s Creamery, a leading vegan cheese and butter brand<\/a>.<\/strong><\/p>\n Miyoko Schinner developed tasty, innovative vegan products and made them appealing to a wider, mainstream, \u201cflexitarian\u201d audience.<\/p>\n She did this by focusing on the following core principles.<\/p>\n Schinner\u2019s personal principles are critical to her company\u2019s success \u2014 her brand strategy is how she puts those principles into practice.<\/p>\n Ethan Brown<\/strong> Ethan Brown\u2019s cutting-edge research and development into sustainable meat alternatives revolutionized the protein industry and turned it upside down. Here\u2019s how his philosophy that made it possible.<\/p>\n Brown\u2019s brand strategy turns his personal philosophy into powerful marketing. Take note: some of these will sound very<\/em> similar to Miyoko\u2019s Creamery.<\/p>\n Eshchar Ben-Shitrit<\/strong> Eschar Ben-Shitrit teaches us that when you don\u2019t fit into an established category, you simply make your own. His principles empowered him to \u201credefine\u201d meat to create a whole new food category.<\/p>\n Ben-Shitrit\u2019s personal principles have influenced his brand marketing strategy in powerful ways. Just like with Schinner and Brown, you\u2019re going to notice some of the same strategies (which shows just how important they are).<\/p>\n What are the key takeaways?<\/strong><\/p>\n What do these successful, plant-based innovators have in common?<\/p>\n \n Level up your vegan food brand with Levo!<\/strong><\/p>\n Ready to take your vegan plant-based food brand to the next level? Start by learning from the best (this article helps!), and then partner with a marketing brand that is just as passionate about a plant-based lifestyle as you!<\/p>\n As a woman- and-vegan-owned company<\/a>, we\u2019re on a mission to create a better, healthier planet for all, one brand at a time. We want your<\/em> vegan brand to be next!<\/p>\n Level up with Levo<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"\n
\n<\/strong>\u201cI made my life’s mission to preach, to be an activist through food, by showing people the solutions for making a change in their lives that can impact the entire world. I think that answer is \u2018deliciousness.\u2019 That’s what people want.<\/em>\u201d<\/li>\n
\n<\/strong>\u201cThere’s a huge percentage of people turning flexitarians, the pre-vegans, or the trans-vegans… they are an opportunity for you to target. Make sure you know who you’re talking to.<\/em>\u201d<\/li>\n
\n\u201cWhy is everyone switching? Is it because they care about animals? It is generally because they care about their health. We are still in a ‘me-centric” era where we think about ourselves the most. We got to change the perception, so people start thinking globally, start thinking beyond themselves, and start thinking about each individual as part of a larger whole so that we can move towards a vegan future that isn’t just about animals. It’s about becoming better humans.<\/em>\u201c<\/li>\n
\n\u201cPeople care about eating healthy food ONLY if it tastes delicious. Even if you make something killer that’s got the macronutrient that most people care about – protein, and maybe it’s got omega 3, but it tastes like crap, it will not sell. So, we’ve got to make sure that the food we are making is as delicious as possible.<\/em>\u201d<\/li>\n<\/ul>\n\n
\n<\/strong>Miyoko’s Creamery emphasizes the health benefits of its vegan cheeses and butter. Besides being dairy and lactose free, their products are lower in cholesterol and saturated fat than dairy products, while also being rich in plant-based protein and other nutrients.<\/li>\n
\nMiyoko’s Creamery promotes its products as a way to reduce greenhouse gas emissions, conserve water, and improve animal welfare.<\/li>\n
\n<\/strong>Miyoko’s Creamery’s emphasizes the artisanal quality of its products, which are made with traditional, cheese-making methods using high-quality, plant-based ingredients. The company’s focus on quality has helped to differentiate it from other vegan cheese and butter brands, and attract loyal customers.<\/li>\n
\n<\/strong>Miyoko’s Creamery uses packaging and design to highlight the natural and wholesome qualities of its products. The use of earth tones and plant-based imagery conveys its commitment to sustainability and natural ingredients.<\/li>\n
\n<\/strong>Miyoko\u2019s Creamery has partnered with vegan influencers and food bloggers to promote its products, engage with its target audience, and expand beyond their core customers.<\/li>\n<\/ul>\n
\nFounder and CEO of Beyond Meat, a plant-based meat alternative company<\/a><\/strong>.<\/p>\n\n
\n\u201cWe are constantly innovating to close the gap between our products and the animal protein equivalent. The closer we get, the more and more consumers come to our brand. Consumers are hearing all sorts of information about the health implications of high levels of meat consumption, climate implications, natural resources. Every day they are genuinely trying to reduce their animal protein consumption. We are making it easier for them by creating products that enable them to eat what they love, to continue to enjoy the traditions and occasions but do it with plant-based meat.<\/em>\u201d<\/li>\n
\n\u201cThis is a chance to evolve and innovate to something that’s better. I am very confident that we will build a piece of meat that is indistinguishable from animal protein.<\/em>\u201d<\/li>\n
\n\u201cIt’s not about attacking what exists, it’s more about evolving into something that’s better for us and better for the earth.<\/em>\u201d<\/li>\n
\n\u201cMeat is central to who we are as humans. We have evolved eating meat. So many of our traditions like Thanksgiving are cantered around meat. So, it isn’t something we can move away from, but can we change the source of the meat? That’s what Beyond Meat is about.<\/em>\u201d<\/li>\n<\/ul>\n\n
\n<\/strong>Beyond Meat emphasizes the health benefits of its plant-based meat alternatives, which are cholesterol-free, protein- and nutrient-rich, and lower in saturated fat than traditional meat.<\/li>\n
\n<\/strong>Beyond Meat promotes its products as a way to reduce greenhouse gas emissions, conserve water, and improve animal welfare.<\/li>\n
\n<\/strong>Beyond Meat has built its brand around its innovative plant-based meat products, which look, taste, and feel like real meat. Its cutting-edge approach has attracted media attention, generated buzz, and differentiated it from both plant- and<\/em> animal-based food competitors.<\/li>\n
\n<\/strong>Beyond Meat has formed partnerships with high-profile, animal-based food brands like McDonald’s, Dunkin’, and KFC, increasing brand recognition, reaching a broader, flexitarian audience, and positioning it as the<\/em> brand for alternative meat.<\/li>\n
\n<\/strong>Beyond Meat\u2019s brand messaging celebrates “The Future of Protein.” This positions the brand as the industry leader and trendsetter, while tapping into what its consumers want: innovative and sustainable food options.<\/li>\n<\/ul>\n
\nThe Founder and CEO of Redefine Meat, a plant-based meat company<\/a><\/strong><\/p>\n\n
\n\u201cThe importance of being to market is not because we need market shares, or we want to be the first… It’s because\u2026.we learn much more by being in the market than by being in the lab. We learn much more from an interaction with a chef in Amsterdam in a pop-up restaurant than from one year of talking with ourselves.\u201d<\/em><\/li>\n
\n\u201c<\/strong>We want to be fast because we want our meat to be global and it is different in every place around the world. So, we really need to reach the consumers in the USA and in Hong Kong as fast as possible to know what to develop for them to accelerate the development. This is why we drive ourselves crazy with how fast we run everthing though\u2013to make an impact on the world, fast.<\/em>\u201d<\/li>\n<\/ul>\n\n
\n<\/strong>Redefine Meat emphasizes its proprietary technology, which uses 3D printing to create plant-based meat products that look, taste, and cook like real meat. Its high-tech focus has created a buzz and differentiated it from competitors.<\/li>\n
\n<\/strong>Redefine Meat promotes its products as a way people can reduce greenhouse gas emissions, conserve water, and improve animal welfare.<\/li>\n
\n<\/strong>Redefine Meat emphasizes the culinary experience of its plant-based meat products. Its focus on creating high-quality, delicious food that is recognizable to meat-eaters positions the brand as a viable alternative to traditional meat, even to the toughest critics.<\/li>\n
\n<\/strong>Redefine Meat formed partnerships with high-profile chefs, such as Chef David Chang, and companies, like Israeli meat distributor Best Meister. This increases their brand recognition and reaches a broader flexitarian audience.<\/li>\n
\n<\/strong>Redefine Meat’s positioning tagline, “Meat Reimagined,” celebrates innovation and technology, showcasing how the brand is revolutionizing and disrupting the plant-based meat industry by creating a whole new product category.<\/li>\n<\/ul>\n![\"What](\"https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2023\/06\/what-are-the-key-takeaways.jpg\" "\\"What")
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\nCreate a clear brand philosophy. At Levo, we call this your #RallyPoint<\/a>. Clear brand values, when coupled with a cause, gives vegan brands a unique identity that resonates with consumers, builds trusts, and drives sales.<\/li>\n
\n<\/strong>Not all vegans<\/a> adopt a plant-based lifestyle for the same reason. It may be health, the environment, animal rights \u2014 or all of the above. Clearly communicate your<\/em> brand\u2019s purpose, and your understanding of your customers wants and needs.<\/li>\n
\n<\/strong>Make smart, strategic partnerships and broaden your target audience. Highlight that all vegans, pre-vegans, and flexitarians, whatever their background, are welcome.<\/li>\n
\n<\/strong>There\u2019s always room for new ideas, approaches, and ways of doing things. Vegans want to make the world a better place, and that starts by always striving to make your brand better!<\/li>\n<\/ol>\n