{"id":2520,"date":"2018-08-20T07:04:09","date_gmt":"2018-08-20T07:04:09","guid":{"rendered":"https:\/\/www.golevo.com\/blog?p=2"},"modified":"2026-04-29T09:14:49","modified_gmt":"2026-04-29T09:14:49","slug":"10-social-media-trends","status":"publish","type":"post","link":"https:\/\/designawebsite.co.in\/demo\/golevo\/blog\/10-social-media-trends\/","title":{"rendered":"The top 10 social media trends."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3031\" title=\"The top 10 social media trends.\" src=\"https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2018\/08\/the-top-10-social-media-trends.jpg\" alt=\"The top 10 social media trends.\" width=\"1000\" height=\"297\" srcset=\"https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2018\/08\/the-top-10-social-media-trends.jpg 1000w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2018\/08\/the-top-10-social-media-trends-300x89.jpg 300w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2018\/08\/the-top-10-social-media-trends-768x228.jpg 768w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2018\/08\/the-top-10-social-media-trends-24x7.jpg 24w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2018\/08\/the-top-10-social-media-trends-36x11.jpg 36w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2018\/08\/the-top-10-social-media-trends-48x14.jpg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>When it comes to marketing, the best part about social media is also the worst part \u2014 <em>Anybody<\/em> can use it.<\/p>\n<p>Because anybody can use social media, your brand has to up its social media game in order to thrive. It\u2019s not enough to have a Facebook page you rarely update or an Instagram account you post stories to once a quarter. Social media isn\u2019t rocket science or brain surgery, but staying ahead of the crowd can be a challenge, especially when it seems like Best Practices change all of the time.<\/p>\n<p>Just starting out? Or are you a pro looking to up your game? Wherever you are, here are the top ten social media trends!<\/p>\n<ol class=\"box-col\">\n<li><strong>Evolve to fit each channel \u2013<\/strong> Not every channel is the same. Simply copying and pasting your content from one channel to the next isn\u2019t the right strategy for engagement. After all, why would someone follow you on Twitter if they\u2019re getting the same content on Facebook? Social media is no longer one-size-fits-all. Brands must present the right voice\/vibe on each channel to effectively engage their target audience.<\/li>\n<li><strong>Remember why people are on social media <\/strong>\u2013 Hint: It\u2019s not to be bombarded with your ads. People get on social media to connect with friends and family, to learn new information, and to be entertained. You shouldn\u2019t try to replicate the friend\/family experience (that\u2019s just creepy), but you can create a social media experience that is informative and entertaining with relatable, relevant, and timely content. Surprise, delight and engage your audience. They\u2019ll reward you for it.<\/li>\n<li><strong>Say \u201caye\u201d to AI \u2013 <\/strong>\u00a0AI gets a bad rap, but it\u2019s not just bots or sci-fi supervillains. AI can help you understand who your customers are, what they what, and how to build a stronger relationship with them. Use AI to learn your audiences\u2019 preferences, what content resonates with them, and what tone\/voice would help them relate to your brand better. You can also use AI to monitor and track ad performance, user engagement on individual posts, audience reach, and the actions people take after viewing your content to improve your existing campaigns, and get insights to develop future campaigns.<\/li>\n<li><strong>Exploring the new frontier of the Metaverse \u2013<\/strong> Facebook changed the company name to \u201cMeta\u201d for a reason; they see the Metaverse as the future of their company. It should play a part in the future of yours as well. The Metaverse is social media, the internet, video games, and online shopping all rolled into one. What can you do in the metaverse? Network, invest and do business, and shop. Time will tell whether the Metaverse will be the game-changer Facebook (er, Meta) thinks it will be. But given its tremendous potential, it should play a part in your social media strategy going forward. <a href=\"https:\/\/blog.hootsuite.com\/metaverse\/\" target=\"_blank\" rel=\"noopener\">Here\u2019s a good article<\/a> to take a deeper dive on the subject.<\/li>\n<li><strong>Adapt to changing consumer habits \u2013<\/strong> Consumers are fickle. We can say that, because we\u2019re consumers too. Everybody is. Habits are rapidly changing, making it crucial to adjust your media mix to adapt to your audience\u2019s preference. Your audience may not be on Twitter anymore, they\u2019ve moved to Instagram. Or they may have ditched Instagram for TikTok. Don\u2019t hang out at the party for too long if your customers have already gone to a different one.<\/li>\n<li><strong>Personalize according to customer behaviors &#8211;<\/strong> If social media helps you unlock a competitive advantage, personalization is the key. Brands need to analyze the factors that drive their customers\u2019 behavior, and most importantly, see their target audience as people, not percentages. The best way to thrive on social media is to <a href=\"https:\/\/designawebsite.co.in\/demo\/golevo\/avoid-common-marketing-trap\/\">create relationships, not databases<\/a>, and turn prospects into customers into advocates.<\/li>\n<li><strong>Do your homework before following a trend \u2013<\/strong> Like your grandma said: \u201cIf all of your friends jumped off a bridge, would you too?\u201d She might as well have been talking about blindly following social media trends. Yes, social media is 110% about knowing new trends (that\u2019s what this article is about, after all). However, every brand needs to do their homework to determine if the latest trend is right for their business, brand, and audience. Just because \u201ceverybody\u201d is on TikTok doesn\u2019t mean your target audience is. Focus on where <em>your<\/em> audience is, not on where somebody else\u2019s audience is.<\/li>\n<li><strong>Don\u2019t be afraid to advertise \u2013<\/strong> Yes, the primary purpose of social media is to create engagement, but let\u2019s not take our eyes off the prize; selling products or services. It is predicted that social commerce will be an $80 billion industry by 2025. So don\u2019t be afraid to sell to your customers. Just don\u2019t inundate them with ads. The rule-of-thumb is 80% engaging content, 20% sales-related content. Keep following that tried-and-true rule and you\u2019ll do fine.<\/li>\n<li><strong>Spend big on smaller networks \u2013<\/strong> According to research, consumers may be \u00a0more receptive to advertising on smaller channels like Pinterest, Snapchat, and TikTok than on the bigger, mainstream social networks. Because smaller networks aren\u2019t bombarded with ads like on Instagram and Facebook, users may suffer less from the ad fatigue, and thus be more receptive to your brand. However, let\u2019s not ruin a good thing. Don\u2019t spam users on smaller platforms with ads, but focus on creating quality content they find engaging.<\/li>\n<li><strong>Build networks and connections through short-form video \u2013<\/strong> We could complain about the decline of the American attention-span, or we could help you take advantage of it. Between YouTube Shorts, Instagram Reels and TikTok, short-form video is one of the best ways to connect with your followers and reach a wider audience. With an increasing number of companies creating their own short-video content, we recommend doing the same to better connect with your audiences.<\/li>\n<\/ol>\n<p>Don\u2019t just learn about these social media trends \u2014 use them to your advantage with us. We are a leading <a href=\"https:\/\/designawebsite.co.in\/demo\/golevo\/branding-agency-tulsa\">branding<\/a> and <a href=\"https:\/\/designawebsite.co.in\/demo\/golevo\/seo-digital-marketing-company-tulsa\">social media marketing agency<\/a> in Tulsa, with the experience in digital and social marketing to keep you on top of your game this year, and every year.<\/p>\n<p><a href=\"https:\/\/designawebsite.co.in\/demo\/golevo\/say-hello\">Level up with Levo<\/a> and reach out to us today for your free 30-minute consultation!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We live in the digital age and a website has become an integral part of any business. But is having a professionally designed website enough? <\/p>\n","protected":false},"author":1,"featured_media":2653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-2520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-and-digital-marketing","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 10 Social Media Trends to Know!<\/title>\n<meta name=\"description\" content=\"Stay relevant on social. 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