{"id":2550,"date":"2022-04-12T08:12:49","date_gmt":"2022-04-12T08:12:49","guid":{"rendered":"https:\/\/www.golevo.com\/blog\/?p=963"},"modified":"2026-04-29T07:35:55","modified_gmt":"2026-04-29T07:35:55","slug":"five-digital-marketing-strategies-to-grow-your-plant-based-vegan-brand","status":"publish","type":"post","link":"https:\/\/designawebsite.co.in\/demo\/golevo\/blog\/five-digital-marketing-strategies-to-grow-your-plant-based-vegan-brand\/","title":{"rendered":"Five digital marketing strategies to \u201cgrow\u201d your plant-based, vegan brand!"},"content":{"rendered":"

\"Five<\/p>\r\n

Veganism is growing across the globe and right here at home, with the number of Americans who identify as \u201cvegan\u201d going up an astonishing 600% between 2014 and 2017, according to GlobalData<\/a>. Meanwhile, domestic sales of plant-based products grew by 17% this past year, while overall U.S. food sales rose by only 2%, according to Nielsen and the Good Food Institute<\/a>.<\/p>\r\n

However, veganism goes far beyond what we eat, and includes what we wear, what we carry, and even how we glam up. More people are ditching animal-based products and turning to a plant-based lifestyle for a variety of reasons, including personal health, protecting the environment, and preferring a meat-free diet.<\/p>\r\n

Whatever people\u2019s reasons for becoming vegan, one thing is clear \u2014 vegan businesses can\u2019t afford to skip digital marketing. After all, you\u2019re not just trying to target one specific audience (\u201cvegans\u201d), but any one of many audiences (\u201cvegans because of health\u201d, \u201cvegans because of the environment,\u201d \u201cactivist vegans\u201d, etc.)<\/p>\r\n

It\u2019s a lot\u2026which is why we\u2019ve helped make it easier for you. Where to begin? Glad you asked!<\/p>\r\n

Here are five digital marketing strategies to grow your vegan brand!<\/p>\r\n

\"Five<\/p>\r\n

Make sure people can find you online.<\/strong><\/p>\r\n

Think of SEO\/SEM as the map where people can find you online. While SEO\/SEM can be super intimidating for newbies (which is why we\u2019re here to help), here are some pointers to get you started: First, build a list of high-volume, vegan-specific keywords. Again, we can help, but a great place to begin is by researching the vegan brands, messaging boards, and online magazines you like to frequent. What words are they using? Next, include those keywords in your copy. Don\u2019t go overboard or you\u2019ll get on Google\u2019s bad side, which is one place you don\u2019t want to be. You can dive deeper (such as writing landing pages and targeted ads), but again, we recommended talking to us first. You\u2019ll be glad you did.<\/p>\r\n

\u2026and can find you in person too.<\/strong><\/p>\r\n

Do you have a brick-and-mortar store? Getting on Google Maps maps is a must. Here\u2019s your TL;DR: Check out our comprehensive full guide on how to rank locally<\/a>. Ranking on search is like a vegan diet for your business; it may take a couple months to show results, but those results are sooo worth it.<\/p>\r\n

Let influencers do their thing.<\/strong><\/p>\r\n

Influencers are in the business of, well, influencing. Want them to influence their audience to choose your products? Reach out and ask for a review. You don\u2019t have to talk to six-figure celebrities (though if you have that kind of budget, go for it). Touch base with the vegan influencers you like, who are also the ones your target audience probably likes as well. Spread brand awareness, drive traffic to your website, and build credibility by sharing the reviews (as long as they\u2019re positive) on your social media channels.<\/p>\r\n

You do have social media, right?<\/strong><\/p>\r\n

And no, we don\u2019t just mean a Facebook account you haven\u2019t updated since 2017. You need to actively cultivate and nurture an audience in the places where they are<\/em>. We italicized that for a reason. While your website is super important for making the sale, social media channels are where your audience already is. You don\u2019t have to chase them down; they\u2019re right there! So create a community around veganism using your social media channel. But don\u2019t turn into a overbearing salesperson either. Follow the the 80\/20 rule-of-thumb, which says that 80% of your content should be relevant and valuable, while only 20% should be selling a specific product or service.<\/p>\r\n

Pin(terest) for the win!<\/strong><\/p>\r\n

Yes, Pinterest is technically social media, but it\u2019s important enough that we decided to focus on it specifically. Because Pinterest users are usually shoppers. The three biggest categories are food, design, and fashion. In other words, the prime audience for your vegan brand. We recommending building Pinterest ads<\/a>, which are less competitive than ads on other social media platforms, so your audience is less likely to be bombarded with messages, and more likely to engage with yours!<\/p>\r\n

So yeah, like we said, it\u2019s a lot. Wouldn\u2019t it be nice if there was an agency that knew as much about veganism as it did about digital marketing?<\/p>\r\n

Well, we\u2019ve got good news \ud83d\ude42<\/p>\r\n

At Levo, we specialize in developing winning digital marketing strategies, with a special place in our heart for vegan brands (it helps our founder and CIO is a vegan).<\/p>\r\n

So if you\u2019re ready to grow your plant-based vegan brand, level up with Levo and get in touch<\/a> today!<\/p>\r\n\r\n

\r\n

Be conscious about vegan conscientious consumers<\/h2>\r\n

Now more than ever, customers care less about your brand value \u2014 and more<\/strong> about your brand’s values. We call these people conscientious consumers, and engaging them isn’t easy or intuitive. Let Levo show you how! Visit our page: An Introduction To Vegan Conscientious Consumerism and download our free guide.<\/p>\r\n