{"id":2551,"date":"2022-05-05T06:38:47","date_gmt":"2022-05-05T06:38:47","guid":{"rendered":"https:\/\/www.golevo.com\/blog\/?p=971"},"modified":"2026-04-29T07:35:23","modified_gmt":"2026-04-29T07:35:23","slug":"four-steps-to-build-brand-equity","status":"publish","type":"post","link":"https:\/\/designawebsite.co.in\/demo\/golevo\/blog\/four-steps-to-build-brand-equity\/","title":{"rendered":"Four steps to build brand equity."},"content":{"rendered":"

\"Four<\/p>\n

Brand equity is the level of credibility a brand has in the minds of its audience. The higher your company\u2019s brand equity, the higher its value in customers\u2019 eyes. This isn\u2019t just some ethereal, nice-sounding notion that doesn\u2019t have anything to do with the dollars and sense of business; customers are more loyal to brands with higher brand equity.<\/p>\n

In fact, roughly 80% of customers won\u2019t collaborate with, or purchase from, brands that they don\u2019t trust. Nearly 90% plan to straight up ghost brands that breach their trust.<\/p>\n

On the flip side, customers are seven times more likely to overlook the mistakes of a brand they like, and nine times more likely to try different products from them.<\/p>\n

Brand equity doesn\u2019t just help you make more money, it can help you spend less. After all, if your brand has a good reputation with your target customers, you can invest less on convicing them through advertising when you launch new products or services.<\/p>\n

So, building your brand equity has tangible benefits to your bottom line. But let\u2019s break brand equity down further. Brand equity is made up of two components:<\/p>\n