{"id":2556,"date":"2022-10-11T08:10:21","date_gmt":"2022-10-11T08:10:21","guid":{"rendered":"https:\/\/www.golevo.com\/blog\/?p=1054"},"modified":"2026-04-29T07:32:16","modified_gmt":"2026-04-29T07:32:16","slug":"six-tips-to-turn-tradeshow-attendees-into-customers","status":"publish","type":"post","link":"https:\/\/designawebsite.co.in\/demo\/golevo\/blog\/six-tips-to-turn-tradeshow-attendees-into-customers\/","title":{"rendered":"Six tips to turn tradeshow attendees into customers."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2866\" title=\"Six tips to turn tradeshow attendees into customers\" src=\"https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/10\/six-tips-to-turn-tradeshow-attendees-into-customers.jpg\" alt=\"Six tips to turn tradeshow attendees into customers\" width=\"1000\" height=\"298\" srcset=\"https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/10\/six-tips-to-turn-tradeshow-attendees-into-customers.jpg 1000w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/10\/six-tips-to-turn-tradeshow-attendees-into-customers-300x89.jpg 300w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/10\/six-tips-to-turn-tradeshow-attendees-into-customers-768x229.jpg 768w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/10\/six-tips-to-turn-tradeshow-attendees-into-customers-24x7.jpg 24w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/10\/six-tips-to-turn-tradeshow-attendees-into-customers-36x11.jpg 36w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/10\/six-tips-to-turn-tradeshow-attendees-into-customers-48x14.jpg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>With the pandemic mostly (and thankfully) in the rearview mirror, tradeshows and exhibitions are picking back up. In 2019, the B2B tradeshow market was estimated to be worth more than $15 billion. While pandemic lockdowns led to it collapsing to $5.6 billion in 2020, tradeshows are expected to come roaring back to $14.5 billion by 2024.<\/p>\n<p>Tradeshows can be a huge opportunity for your brand to generate leads and connect with customers \u2014 but only if you have a solid strategy or a tradeshow marketing agency who knows how.<\/p>\n<p>Here\u2019s how to maxmize your ROI and turbocharge your results for your tradeshow marketing!<\/p>\n<p><strong>What is a tradeshow?<\/strong><\/p>\n<p>First things first, what is a tradeshow? If you\u2019ve never been, NBD. Tradeshows are pretty straightforward. Essentially, firms within an industry network (O&amp;G, healtcare, finance, etc.) come together to connect with vendors, customers, competitors and suppliers to learn about and present new items, services, trends, and more.<\/p>\n<p>You know why almost every big hotel has a giant banquet hall? It\u2019s not just for weddings; it\u2019s for tradeshows.<\/p>\n<p>Tradeshows help you connect with customers you might never meet in person, or who may never have heard of you otherwise. But tradeshows aren\u2019t just great for generating sales and leads, they\u2019re also hugely beneficial for networking, forming B2B relationships, and meeting suppliers.<\/p>\n<p>Make no mistake, tradeshows can cost a lot of money, effort, and time (you\u2019re missing work, after all), but are totally worth it &#8230; but <em>only<\/em> if you have a plan going in.<\/p>\n<p>Don\u2019t know where to begin? Here are six insider tradeshow marketing tips!<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2868\" title=\"What is a tradeshows?\" src=\"https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/10\/what-is-a-tradeshows-scaled.jpg\" alt=\"What is a tradeshows?\" width=\"925\" height=\"2560\" srcset=\"https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/10\/what-is-a-tradeshows-scaled.jpg 925w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/10\/what-is-a-tradeshows-108x300.jpg 108w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/10\/what-is-a-tradeshows-370x1024.jpg 370w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/10\/what-is-a-tradeshows-768x2125.jpg 768w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/10\/what-is-a-tradeshows-555x1536.jpg 555w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/10\/what-is-a-tradeshows-740x2048.jpg 740w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/10\/what-is-a-tradeshows-9x24.jpg 9w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/10\/what-is-a-tradeshows-13x36.jpg 13w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/10\/what-is-a-tradeshows-17x48.jpg 17w\" sizes=\"auto, (max-width: 925px) 100vw, 925px\" \/><\/p>\n<p><strong>Decide on your goals and key performance indicators. <\/strong>You can\u2019t hit a target if you don\u2019t have one, right? Or to put it in \u201cmarketing speak,\u201d you won\u2019t know if the trade show was worth the time, money, and effort unless you set goals and success metrics. Some KPIs you can use to measure your success include:<\/p>\n<ul>\n<li>Audience size and engagement at presentations or events<\/li>\n<li>Booth attendance and participation<\/li>\n<li>Engagement on social media<\/li>\n<li>Media coverage and endorsements<\/li>\n<li>Engagement and participation in pre and post-show marketing efforts<\/li>\n<li>Number of meetings, appointments or bookings<\/li>\n<li>Net sales<\/li>\n<\/ul>\n<p>Your goals will determine your focus. If this is your first tradeshow, we recommend keeping your expectations in check. Hitting record-setting numbers on each of these KPIs during your first time at bat isn\u2019t realistic. Besides, trying to hit too many targets at once may even cause you to miss out on the most valuable ones.<\/p>\n<p><strong>Decide on your level of participation. <\/strong>There are cheaper ways to spend four days in Orlando than going to a tradeshow, so you\u2019re going to have to put in some effort. How much is up to you, your budget and your goals. Don\u2019t want to spend a ton, but just want to meet and mingle? You could simply go as an attendee. Have goods and\/or services you want to show off? You could set up a booth. Want to make a splash and get your name in front of as many people as possible (without having <em>too<\/em> much fun at the afterparty, of course)? Become a sponsor of the event or present as a keynote speaker, panelist, or lecturer. The most successful brands select the options that best meet their needs and couple them with the tips below.<\/p>\n<p><strong>Market before, during, and after the show. <\/strong>Tradeshows may take place on certain days, but tradeshow marketing starts weeks or even months before attendees arrive. Think of it like a movie; it wouldn\u2019t be very smart if the studio just dropped a $200 million blockbuster in theaters one day without promoting it, right? Same here. So start early. If you\u2019re allowed to market to the attendee list, absolutely do it (be sure to check with your trade show rep first). Make all of your tradeshow marketing timely, relevant, and creative. Some ideas include:<\/p>\n<ul>\n<li>Email marketing<\/li>\n<li>Invitation mailers<\/li>\n<li>Digital advertising and geotargeting<\/li>\n<li>Social media<\/li>\n<li>Guerilla marketing<\/li>\n<li>Events, parties, and networking opportunities<\/li>\n<li>One-on-one meetings<\/li>\n<li>Banners<\/li>\n<li>Collaterals<\/li>\n<li>Booth<\/li>\n<li>Hospitality suite<\/li>\n<li>Multimedia touchscreens and AI<\/li>\n<li>Interactivity<\/li>\n<li>Videos<\/li>\n<li>Product displays<\/li>\n<li>Branded swag and bags<\/li>\n<\/ul>\n<p><strong>Make your space the talk of the trade show. <\/strong>Develop a creative concept that fits your brand and stands out. Think outside the bootth and design something that will attract people to your space. Research past trade shows in your industry, or even outside of it, for ideas. Brainstorm concepts and get creative (<a href=\"https:\/\/www.golevo.com\/say-hello\">we can help with this<\/a>). Make sure your concept can scale to the entire tradeshow experience. Some ideas include:<\/p>\n<ul>\n<li>Hire entertainment or play music (keep it clean, though)<\/li>\n<li>Prizes, drawings, or games<\/li>\n<li>Cool free swag<\/li>\n<li>Activities, events, or ways for people to engage with your space<\/li>\n<li>Good lighting<\/li>\n<li>Food and drinks<\/li>\n<li>Showcase your goods or services<\/li>\n<li>Multimedia touchscreens, videos, and AI<\/li>\n<li>Selfie opportunities<\/li>\n<li>Staff your booth with team members who can answer questions and close the deal<\/li>\n<\/ul>\n<p><strong>Be a<\/strong> <strong>memorable presenter or panel leader.<\/strong> One of the best ways to build brand recognition and customer relationships is to position yourself as an industry thought-leader. And one of the best ways to do that is to become a panelist, speaker, or presenter at a tradeshow. Not only is this a relevant audience, but they\u2019re also there to <em>hear from you<\/em>. Reward them with quality content. Ditch the sales pitch and deliver a message that is relevant and valuable. Even if you don\u2019t ever say \u201cBuy ____ from me,\u201d you\u2019ll plant the seed in the attendees\u2019 mind for future sales.<\/p>\n<p><strong>Follow through and follow up.<\/strong> This is where most companies fall short. They spend a lot of time and money before and during a tradeshow, but never follow up with the leads they worked so hard to get. That\u2019s like having the perfect date, having an awesome time, but never calling afterwards. A relationship isn\u2019t just going to magically happen; you have to go for it. So have a plan before the tradeshow for how you will follow up after the tradeshow. Ideas include texts, emails, gifts, marketing materials like one-sheets or brochures, or even follow-up meetings or lunches. Timing is everything. Follow up a few days after the event, then again in a week or two. Be persistent, but not a pest. Just know that as with most marketing, sometimes it takes multiple interactions to get engagement.<\/p>\n<p>Try these six tips to make your tradeshow the best it can be. But you don\u2019t have to go it alone. As an experienced <a href=\"https:\/\/www.golevo.com\/branding-agency-tulsa\">branding<\/a>, <a href=\"https:\/\/www.golevo.com\/advertising-agency-tulsa\">marketing<\/a>, and <a href=\"https:\/\/www.golevo.com\/environmental-graphics-agency-tulsa\">tradeshow marketing agency<\/a>, we can develop tradeshow campaigns that fire on all cylinders and make every aspect fit within your overall brand and marketing strategy.<\/p>\n<p>Whether you\u2019re attendeeing, putting together a booth, sponsoring the event, or giving a presentation, <a href=\"https:\/\/www.golevo.com\/initial-consult\">level up your tradeshow experience with Levo<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the pandemic mostly (and thankfully) in the rearview mirror, tradeshows and exhibitions are picking back up. In 2019, the B2B tradeshow market was estimated to be worth more than $15 billion. While pandemic lockdowns led to it collapsing to $5.6 billion in 2020, tradeshows are expected to come roaring back to $14.5 billion by&hellip; <a class=\"more-link\" href=\"https:\/\/designawebsite.co.in\/demo\/golevo\/blog\/six-tips-to-turn-tradeshow-attendees-into-customers\/\">Continue reading <span class=\"screen-reader-text\">Six tips to turn tradeshow attendees into customers.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-2556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-environmental-design-and-tradeshows","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 Tips to Turn Tradeshow Attendees into Customers<\/title>\n<meta name=\"description\" content=\"Maximize your next event. 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