{"id":2558,"date":"2022-12-13T07:27:09","date_gmt":"2022-12-13T07:27:09","guid":{"rendered":"https:\/\/www.golevo.com\/blog\/?p=1096"},"modified":"2026-04-29T07:30:32","modified_gmt":"2026-04-29T07:30:32","slug":"high-value-content-checklist-six-tips-to-create-search-friendly-share-worthy-content","status":"publish","type":"post","link":"https:\/\/designawebsite.co.in\/demo\/golevo\/blog\/high-value-content-checklist-six-tips-to-create-search-friendly-share-worthy-content\/","title":{"rendered":"High-Value Content Checklist: Six tips to create search-friendly, share-worthy content."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2858\" title=\"High-Value Content Checklist: Six tips to create search-friendly, share-worthy content\" src=\"https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/12\/high-value-content-checklist-six-tips-to-create-search-friendly-share-worthy-content.jpg\" alt=\"High-Value Content Checklist: Six tips to create search-friendly, share-worthy content\" width=\"1000\" height=\"300\" srcset=\"https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/12\/high-value-content-checklist-six-tips-to-create-search-friendly-share-worthy-content.jpg 1000w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/12\/high-value-content-checklist-six-tips-to-create-search-friendly-share-worthy-content-300x90.jpg 300w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/12\/high-value-content-checklist-six-tips-to-create-search-friendly-share-worthy-content-768x230.jpg 768w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/12\/high-value-content-checklist-six-tips-to-create-search-friendly-share-worthy-content-24x7.jpg 24w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/12\/high-value-content-checklist-six-tips-to-create-search-friendly-share-worthy-content-36x11.jpg 36w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/12\/high-value-content-checklist-six-tips-to-create-search-friendly-share-worthy-content-48x14.jpg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Creating content your audience wants is one of the most effective marketing techniques there is. Valuable content drives people to your site, positions you as an industry expert, builds trust, and ultimately results in more sales. \u201cContent is king\u201d is a thing for a reason.<\/p>\n<p>\u201cHigh-value content\u201d refers to the content that people search for on Google. What makes it high value? Your audience finds it valuable enough to:<\/p>\n<ol class=\"box-col\">\n<li>Engage with it (read, watch, play with, interact)<\/li>\n<li>Share it with their families, friends and colleagues<\/li>\n<\/ol>\n<p>That\u2019s what high-value content is\u2026<em>now<\/em> how do you create it? Follow the six tips in our High-Value Content Checklist to create content that is search friendly and share-worthy.<\/p>\n<p><strong>High-Value Content Checklist<\/strong><\/p>\n<ul>\n<li><strong>KNOW YOUR AUDIENCE<\/strong>Know your target inside and out. What\u2019s their income, location, age, hobbies, interests, and purchase patterns? Be able to answer the four main types of market segmentation: \u201cwho are they?\u201d (demographic); \u201cwhat do they think?\u201d (psychographic); \u201cwhere are they?\u201d (geographic); and \u201chow do they act?\u201d (behavioral). Know what makes them tick, what worries them, what inspires them, and even what they eat for breakfast\u2026okay, maybe not that last part, but you should at least be able to tell things like <a href=\"https:\/\/www.golevo.com\/vegan\">whether or not they\u2019re a vegan<\/a>. The more you know, the better your content.<\/li>\n<li><strong>MAP YOUR CONTENT<\/strong>Now that you know your audience, you need to develop your content based on where they are in the <a href=\"https:\/\/designawebsite.co.in\/demo\/golevo\/what-are-the-three-most-critical-stages-of-the-buyers-journey-and-what-content-works-best-for-them\/\">buyer\u2019s journey<\/a>. Take a moment to read up on that if you don\u2019t know it already\u2026\u2026you back? Great! Let\u2019s take a look at a content marketing matrix.\n<p style=\"text-align: center; margin-top: 20px; padding-bottom: 5px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/12\/content-marketing-matrix.jpg\" alt=\"Content Marketing Matrix\" title=\"Content Marketing Matrix\"  width=\"1000\" height=\"1117\" class=\"aligncenter size-full wp-image-2860\" srcset=\"https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/12\/content-marketing-matrix.jpg 1000w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/12\/content-marketing-matrix-269x300.jpg 269w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/12\/content-marketing-matrix-917x1024.jpg 917w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/12\/content-marketing-matrix-768x858.jpg 768w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/12\/content-marketing-matrix-21x24.jpg 21w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/12\/content-marketing-matrix-32x36.jpg 32w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2022\/12\/content-marketing-matrix-43x48.jpg 43w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>The matrix shows how different content types develop audience awareness, nurture the lead, and finally compel them to purchase. A well-rounded content plan should include content from each of the four categories: Educate, Entertain, Engage, and Inspire. By casting multiple nets (instead of just one wide net) you catch leads no matter where they are in the buyer\u2019s journey. For example, if you\u2019re sending newsletters to a new subscriber, strategically curate the content over your campaign, starting with entertaining or educational pieces in the awareness stage, then inspiring or convincing content during the purchase stage.<\/li>\n<li><strong>CHOSE TRENDING TOPICS<\/strong>No, you don\u2019t have to spend all day on TikTok to know what\u2019s cool (especially since whatever you watch won\u2019t be cool in two days). Focus on what <em>actually <\/em>matters: Your target audience. Pick a topic they care about <em>and<\/em> that\u2019s related to your product or service. For example, if you sell cars, create a quiz around the topic: \u201cWhat kind of car is right for me?\u201d Naturally, the answer(s) will be cars you sell. For inspiration on topics your target cares about, ask your customer service team for their list of FAQs, comb through your social media comments, interview current customers, and research your competitors.<\/li>\n<li><strong>BE AUTHENTIC AND REAL<\/strong>People can tell smell a phony. Are you <em>just<\/em> trying to make a sale\u2026or do you want to genuinely help them? If your brand is true to itself and consistent, people will embrace, trust and buy from you. For example, if you run a restaurant, consider sharing one of your most popular recipes (provided it\u2019s not super secret). You\u2019ll position yourself as the expert and establish rapport with your target. Think sharing expertise might be risky? Consider what we\u2019re doing with this article. Or you could go in the opposite direction and share a story of dishes that went wrong to show yourself to be honest and relatable. Whatever you do, keep it real.<\/li>\n<li><strong>BECOME A STORYTELLER<\/strong>We all LOVE a good story. Content that captures, engages and inspires people is worth its weight in gold\u2026and sales. You can easily tell stories through testimonials or case studies. However, there are soooo many other ways to turn your topics into stories. Give your content its own story arc, with a beginning, middle, and an end (spoiler alert: the happy ending is your product). Hire a good copywriter to turn some of the most mundane material into a good, engaging story. Don\u2019t just tell people about your brand; <em>tell a story<\/em> about it.<\/li>\n<li><strong>BE CONSISTENT<\/strong>Consistency is key to creating high-value content. Consistency builds relationships, creates trust, and plays a key part in producing high-value content. The more quality content you create, the more it will be seen, shared and valued \u2026and the more likely you\u2019ll build a strong, loyal following with your audience.<\/li>\n<\/ul>\n<p>Feeling overwhelmed? Don\u2019t worry, we <em>love<\/em> this stuff and can help. <a href=\"https:\/\/www.golevo.com\/seo-digital-marketing-company-tulsa\">Levo is a Tulsa digital marketing and SEO company<\/a>, and we\u2019re pros at creating content and content strategies your audience will search for, engage with, and share with others. For <a href=\"https:\/\/www.golevo.com\/seo-digital-marketing-company-tulsa\">digital and content marketing<\/a> that generates results, <a href=\"https:\/\/www.golevo.com\/initial-consult\">level up with Levo<\/a>!<\/p>\n<p><strong>FAQs<\/strong><\/p>\n<div class=\"faqs_itembar\">\n<div class=\"item\">\n<h6 class=\"question minus\">What is High-Value Content?<\/h6>\n<div class=\"answer\" style=\"display: block;\">\n<p>Content your audience finds valuable enough to 1.) engage with (read, watch, play with, interact); and 2.) share with their families, friends and colleagues.\n<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"item\">\n<h6 class=\"question\">What purpose does a content strategy serve?<\/h6>\n<div class=\"answer\">\n<p>Creating a content strategy and mapping it to the buyer\u2019s journey will help you decide what type of content you\u2019ll create, for who, and why. Taking the time to do this before you begin will not only make your life easier, it will make your efforts more measurable and effective.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"item\">\n<h6 class=\"question\">How do you produce High-Value Content?<\/h6>\n<div class=\"answer\">\n<p>Know your audience inside and out so that you can create content that focuses on them and provides solutions to their problems. Next, decide what type(s) of content you\u2019ll create, for who, and why. Map it on a content matrix and develop a content strategy you can measure. Finally, produce original, quality content consistently.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"item\">\n<h6 class=\"question\">How can Levo help your business grow?<\/h6>\n<div class=\"answer\">\n<p>Unlike specialty agencies that just focus on a single niche, we consider your entire business. We collaborate across departments, segments, companies, and borders. We consider how everything interrelates and ensure it all works together for your greatest results. This gives you the freedom to do what\u2019s best for your company.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Creating content your audience wants is one of the most effective marketing techniques there is. Valuable content drives people to your site, positions you as an industry expert, builds trust, and ultimately results in more sales. \u201cContent is king\u201d is a thing for a reason. \u201cHigh-value content\u201d refers to the content that people search for&hellip; <a class=\"more-link\" href=\"https:\/\/designawebsite.co.in\/demo\/golevo\/blog\/high-value-content-checklist-six-tips-to-create-search-friendly-share-worthy-content\/\">Continue reading <span class=\"screen-reader-text\">High-Value Content Checklist: Six tips to create search-friendly, share-worthy content.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-2558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-and-digital-marketing","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 tips to create search-friendly, share-worthy content.<\/title>\n<meta name=\"description\" content=\"Boost visibility and engagement with our content strategy checklist. 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