{"id":2568,"date":"2023-07-11T07:55:16","date_gmt":"2023-07-11T07:55:16","guid":{"rendered":"https:\/\/www.golevo.com\/blog\/?p=1220"},"modified":"2026-04-29T07:25:01","modified_gmt":"2026-04-29T07:25:01","slug":"everything-you-wanted-to-know-about-choosing-search-keywords-but-were-afraid-to-ask","status":"publish","type":"post","link":"https:\/\/designawebsite.co.in\/demo\/golevo\/blog\/everything-you-wanted-to-know-about-choosing-search-keywords-but-were-afraid-to-ask\/","title":{"rendered":"Everything you wanted to know about choosing search keywords (but were afraid to ask)"},"content":{"rendered":"

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Back in the day (circa 2000s), copywriters and web developers would try to cram as many keywords as possible into their client\u2019s websites.<\/p>\n

As you can imagine, the sentences got pretty awkward. Think \u201cour toothpaste is a great toothpaste for brushing your teeth with toothpaste.\u201d Yeah, it was bad.<\/p>\n

Problem was, it worked. You see, back search engines prioritized keywords, so the more you could cram in there, the higher your website would rank.<\/p>\n

That was then, this is now. \u201cKeyword stuffing\u201d no longer works. Thank goodness for that!<\/p>\n

Google and other search engines now prioritize quality content over \u201ckeyword stuffing,\u201d but that doesn\u2019t<\/em> mean keywords don\u2019t matter. After all, Google (and your customers) still need to know what you\u2019re selling, right?<\/p>\n

Crafting well-written, compelling content using relevant and high-traffic keywords can boost your website and ads to the top of search engine results, and drive more customers to your site.<\/p>\n

So choosing keywords for your digital marketing is critical \u2013 and challenging.<\/p>\n

How do you do it? Just like your college essays, the best results start with research<\/em>.<\/p>\n

Why you should start with keyword research<\/strong><\/p>\n

Finding out how often a particular keyword is used \u2013and the various ways people use it \u2013 is crucial for SEO, and content marketing as a whole.<\/p>\n

After all, you\u2019re going to get dramatically<\/em> different results for \u201cgood dentist\u201d versus \u201cbest dentist in [your town].\u201d<\/p>\n

By understanding how your customers are searching for keywords, you can tailor your content, ads, and marketing strategies to meet their needs and interests.<\/p>\n

Relevant keywords don\u2019t just make you money; they can save you money too.<\/p>\n

Choosing competitive keywords costs more. Sometimes, a lot<\/em> more. But if you choose long-tail (i.e. more specific) or niche keywords, you can lower your Cost-Per-Click (CPC) and yield higher conversion rates, resulting in a higher ROI. We\u2019ll talk more about this on step #5 \u2013 stay tuned!<\/p>\n

\u201cOkay, cool\u2026so how do I know what keywords to choose?\u201d<\/strong><\/p>\n

Glad you asked! Choosing keywords can be overwhelming.<\/p>\n

Technically, there are no \u201cright\u201d or \u201cwrong\u201d choices \u2013 just \u201cbetter\u201d and \u201cworse\u201d choices.<\/p>\n

\u201cBetter\u201d keywords are those that best align with your target audience\u2019s searches and entice them to click. That\u2019s it.<\/p>\n

If the keywords you select aren\u2019t working, you can (and should<\/em>) change them. So don\u2019t get married to any keywords or phrases just yet.<\/p>\n

Instead, just relax and enjoy the process. Picking keywords is like working out \u2013 there\u2019s a lot of trial and error when you\u2019re just starting out, but the longer you stick with it, and learn from your successes\/mistakes, you will see results.<\/p>\n

To help you out, we put together this comprehensive, step-by-step guide. Simply enter your information to get our FREE download, Everything you wanted to know about choosing search keywords (but were afraid to ask).<\/p>\n

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