{"id":790,"date":"2021-06-16T07:42:25","date_gmt":"2021-06-16T07:42:25","guid":{"rendered":"https:\/\/www.golevo.com\/blog\/?p=790"},"modified":"2026-04-29T07:40:26","modified_gmt":"2026-04-29T07:40:26","slug":"turn-your-landing-page-into-a-conversion-machine-in-three-steps","status":"publish","type":"post","link":"https:\/\/designawebsite.co.in\/demo\/golevo\/blog\/turn-your-landing-page-into-a-conversion-machine-in-three-steps\/","title":{"rendered":"Not \u201cclicking\u201d with visitors? Turn your Landing Page into a conversion machine in three steps!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2938\" title=\"Here\u2019s what \u201cGrowth Hacking\u201d is and why your mid-sized business must be doing it.\" src=\"https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2021\/06\/heres-what-growth-hacking-is-and-why-your-mid-sized-business-must-be-doing-it.jpg\" alt=\"Here\u2019s what \u201cGrowth Hacking\u201d is and why your mid-sized business must be doing it.\" width=\"1000\" height=\"300\" srcset=\"https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2021\/06\/heres-what-growth-hacking-is-and-why-your-mid-sized-business-must-be-doing-it.jpg 1000w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2021\/06\/heres-what-growth-hacking-is-and-why-your-mid-sized-business-must-be-doing-it-300x90.jpg 300w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2021\/06\/heres-what-growth-hacking-is-and-why-your-mid-sized-business-must-be-doing-it-768x230.jpg 768w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2021\/06\/heres-what-growth-hacking-is-and-why-your-mid-sized-business-must-be-doing-it-24x7.jpg 24w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2021\/06\/heres-what-growth-hacking-is-and-why-your-mid-sized-business-must-be-doing-it-36x11.jpg 36w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2021\/06\/heres-what-growth-hacking-is-and-why-your-mid-sized-business-must-be-doing-it-48x14.jpg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Your landing page is just that \u2014 it\u2019s where users \u201cland\u201d after clicking a link on social media, a digital ad, or an email. It\u2019s not your website, microsite, or a blog post, but a specific page focused on one topic with a clear call-to-action. You can think of a landing page a couple different ways:<\/p>\n<ul>\n<li>If your website is your house, the landing page is the place where you entertain guests.<\/li>\n<li>If your website is a book, the landing page is the back cover.<\/li>\n<li>If your website is a frozen dinner, the landing page is the scrumptious freebie they hand out on toothpicks.<\/li>\n<\/ul>\n<p>You get the idea. What all of these analogies have in common \u2014 and your landing page should too \u2014 is they don\u2019t give the user the <em>entire<\/em> story (ain\u2019t nobody got time for that).<\/p>\n<p><strong><em>So here\u2019s your TLDR:<\/em><\/strong> Your landing page should be to the point and give the user a clear call-to-action.<\/p>\n<p>Okay, cool\u2026how?<\/p>\n<p>Creating a high-converting landing page isn\u2019t rocket surgery or brain science. Once your learn the best practices, it can even be kinda fun. Especially when you see what this turbocharged lead generator can actually do for your business.<\/p>\n<p><strong>What is the purpose of a landing page?<\/strong><\/p>\n<p>Before you build a landing page, you should know what it is (beyond our analogies above) and why it\u2019s important.<\/p>\n<p>Your landing page is a standalone page that 1.) educates visitors about your product\/services and 2.) compels them to take the desired action (sign up for newsletters, register for webinars, buy your thing-a-majig).<\/p>\n<p>To get into fancy SEO-speak, your landing page is also the best driver for organic, relevant traffic. It can boost your search rankings, assist in brand development, and optimize your conversion rates.<\/p>\n<p>Sounds cool, right? Now, here\u2019s how you build one.<\/p>\n<p><strong>The anatomy of a high-performing landing page.<\/strong><\/p>\n<p style=\"text-align: center; margin-top: 20px;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2021\/06\/what-are-some-growth-hacking-tactics.jpg\"  title=\"What are some growth hacking tactics?\" alt=\"What are some growth hacking tactics?\" width=\"1000\" height=\"318\" class=\"aligncenter size-full wp-image-2939\" srcset=\"https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2021\/06\/what-are-some-growth-hacking-tactics.jpg 1000w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2021\/06\/what-are-some-growth-hacking-tactics-300x95.jpg 300w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2021\/06\/what-are-some-growth-hacking-tactics-768x244.jpg 768w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2021\/06\/what-are-some-growth-hacking-tactics-24x8.jpg 24w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2021\/06\/what-are-some-growth-hacking-tactics-36x11.jpg 36w, https:\/\/designawebsite.co.in\/demo\/golevo\/wp-content\/uploads\/2021\/06\/what-are-some-growth-hacking-tactics-48x15.jpg 48w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Okay, we said this isn\u2019t surgery, but there\u2019s still a bit of an anatomy lesson. Thankfully, this one doesn\u2019t require nine years of education (not even nine minutes, really).<\/p>\n<p><strong>1.) Get creative and be clear with your headline.<\/strong><\/p>\n<p>If you\u2019re reading this article, it\u2019s because the headline grabbed your attention. If you\u2019re not reading this article\u2026well, then we\u2019re just wasting time. Point being? The headline is the most important element, so you should do it well.<\/p>\n<p>Short and crisp is better, no more than 10 \u2013 15 words. It should relevant to what the article is about. Also, don\u2019t sacrifice clarity for creativity. Creativity is great, but if you get too cute or clever your potential reader may be left scratching their heads, not visiting your page.<\/p>\n<p><strong>2.) Use a relevant picture.<\/strong><\/p>\n<p>Your headline should be no more than 15 words, but your one picture is worth a thousand words. So pick the right one. The human brain processes images and graphics faster than text, which makes your pic that much more important.<\/p>\n<p>Focus on relevant pictures. For example, if you\u2019re doing a landing page about pet food, don\u2019t include a picture of a family baking a cake in the kitchen. Also, try to pick images that look real, not staged. This is tough and takes up 65% of a graphic designer\u2019s worklife, but it\u2019s important because it works.<\/p>\n<p><strong>3.) Create the landing page.<\/strong><\/p>\n<p>So you\u2019ve snagged the fish (the reader) and have them on your boat (your landing page). Great! That\u2019s half the battle. Now what?<\/p>\n<p>Well, now you\u2019ve got to communicate your message. Don\u2019t make this harder than it needs to be. Especially if you\u2019re just starting out, <strong>clarity beats cute or clever, and shorter is almost always better<\/strong> (words to live by).<\/p>\n<p>Follow these guidelines:<\/p>\n<ul>\n<li>Inform the visitor what your product or service is all about<\/li>\n<li>Get to-the-point and be crystal clear<\/li>\n<li>What\u2019s the benefit? How does your product or service solve a problem or improve a situation? Put simply, why should visitors want to buy it?<\/li>\n<li>Be relevant. How many times have we said \u201crelevant\u201d in this article? A lot, because it\u2019s that important.<\/li>\n<li>Be honest. Obviously, don\u2019t lie about your product or service, but also make sure your landing page ties into your overarching \u201ccustomer journey.\u201d Sounds fancy. It\u2019s not. Basically it just means that if your brand\u2019s Facebook post says \u201cBuy my product. Click here,\u201d then your landing page should have that product for sale. If your post says one thing and your landing page says another lots of bad things will happen: Users will \u201cbounce\u201d off your page (i.e. leave quickly), your brand\u2019s credibility will be damaged, and the search engine will penalize you. So don\u2019t do it.<\/li>\n<\/ul>\n<p><strong>A final piece of advice.<\/strong><\/p>\n<p style=\"padding-bottom: 0px;\"><em><strong>&#8220;Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.&#8221;<\/strong><\/em><\/p>\n<p class=\"text-new1\">~ Leo Burnett<\/p>\n<p>Leo Burnett came up with Tony The Tiger and the Green Giant, so you better believe he knew his stuff. He also died in 1971, so he never heard of a landing page, or the internet for that matter. However, his advice above is and will always be relevant, whether you\u2019re coming up with a mascot for a kiddie breakfast cereal or a landing page. Simple. Memorable. Inviting. Fun. Done.<\/p>\n<p>So there you have it. Three steps to create a Landing Page that lands with users. You have all you need to get started\u2026<\/p>\n<p>However, much like building a house, writing a book, or preparing a meal, the easy way is the best way \u2014 talk to the experts.<\/p>\n<p><a href=\"https:\/\/www.golevo.com\/get-started\">Schedule your free consult with us<\/a> and level up your Landing Page (and your marketing) with Levo!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your landing page is just that \u2014 it\u2019s where users \u201cland\u201d after clicking a link on social media, a digital ad, or an email. It\u2019s not your website, microsite, or a blog post, but a specific page focused on one topic with a clear call-to-action. You can think of a landing page a couple different&hellip; <a class=\"more-link\" href=\"https:\/\/designawebsite.co.in\/demo\/golevo\/blog\/turn-your-landing-page-into-a-conversion-machine-in-three-steps\/\">Continue reading <span class=\"screen-reader-text\">Not \u201cclicking\u201d with visitors? Turn your Landing Page into a conversion machine in three steps!<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-and-digital-marketing","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 Steps to Turn Your Landing Page into a Conversion Machine<\/title>\n<meta name=\"description\" content=\"Low landing page conversions? Follow these three steps to redesign your page for maximum engagement and turn more visitors into paying customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designawebsite.co.in\/demo\/golevo\/blog\/turn-your-landing-page-into-a-conversion-machine-in-three-steps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Steps to Turn Your Landing Page into a Conversion Machine\" \/>\n<meta property=\"og:description\" content=\"Low landing page conversions? 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